"We were looking to take our marketing to the next level at ORIX. In order to do so it was clear that we needed to inject some deeper strategic thinking into the brand identity, giving us a solid platform to launch the various marketing programs. We have a difficult brief with a very diverse product set and vastly different target audiences. Because we've been so impressed with their strategic media planning skills over the past two years, and because it was clear they understood what we needed, we decided to engage the Affinity Partnership to help us develop our new brand identity.

The Affinity Partnership keep us on our toes and challenge the status quo which is exactly what we look for in our agency relationships. We are thrilled with the strategic rigor, creativity and big picture thinking that they have been able to bring to our business."

Megan Connell – National Marketing Manager, ORIX Australia

Part of a global organisation operating in 23 countries, ORIX Australia is one of Australia's most progressive and versatile non-bank lenders, with assets around the A$2 billion mark. The Affinity Partnership currently enjoys working with the ORIX team to get the most from their media, advertising and brand management.

If you’d like to be thrilled with your communications.
Call Luke Brown on 9572 3333
luke@affinitypartnership.com.au