CAMPAIGN
Develop the definitive puppy reference book and in the process, help create brand loyalty at the point when feeding habits are first established.

TARGET
New dog owners.

ELEMENTS
Book, loyalty program, display stand.

CAMPAIGN
To publicise research findings that Eukanuba Veterinary Diet contains an optimum mix of omegas to aid in the treatment of dogs with skin conditions.

TARGET
Vets and vet nurses.

ELEMENTS
Print, brochure, rep detailer.