CAMPAIGN
To communicate the health benefits of IAMS premium cat food and encourage trial.

TARGET
Cat owners.

ELEMENTS
Posters, direct mail, in-store.

CAMPAIGN
Reinforce the nutritional benefits of IAMS via the fact that cheetahs in the De Wildt program are fed IAMS Cat Food.

TARGET
Cat owners.

ELEMENTS
Posters, direct mail, promotion, in-store.